SEO is called as Search Engine Optimization. In Todays World Whenever you have any requirements, first people try to search on google
These people are called as hot leads for a business. Generally approx 90% people search for results on 1st page and just 10% look for second page.
For a Service Provided or Business Entity it is highly important to drive these inquiries on to their website
However if your website is not optimized for search engine you will loose these inquiries which is absolutely FREE of marketing cost for a company
Hence SEO or Search engine optimization comes into picture where companies invest crores of rupees to come onto first page of google.
for example we are on first page of Google for almost all IT and non IT courses that we conduct.
In short words it is need of today's business
Digital Marketing are campaigns that your run for a purpose.
For e.g. if you are trying to sell FMCG product like SOAPs, Washing Powder etc then your potential customer is very huge
In such case we run Social Media Campaigns on Facebook, Twitter etc and build mass awareness
However only running campaign is not enough, you should know whom to target, where to taget and draw insigts from the campaign much more
this is where Digital Marketing Comes into picture
Hence both SEO & Digital Marketing is need of today's world so we have clubueed both courses into 1 as a package
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Working With Search Engines
SEO Optimization Techniques
Google Analytics & SEO Tools